meet
us.

Management team

Hybrid expertise leadership

Yogev Sarid.

Yogev
Sarid.

Shay Avraham Sarid | CTO

Founder, Leads the R&D and technological activity at Seach and was previously the chairman of the Israeli cannabis cultivators’ association. Owns a software company and has vast experience in R&D procedures.

Education: Holds a BE.d degree in education from Seminar Hakibutzim.

If I wasn’t working for Seach I would: “Study in the “Colel”, because learning the “tora” is the sweetest honey in the whole world”.

SHAY AVRAHAM Sarid.

SHAY
AVRAHAM
Sarid.

Yogev Sarid | CEO

Founder, has over a decade of rich management & entrepreneurial experience, including leading the Israeli Moshavim movement’s economic division.

Education: MBA from Haifa University, BA in Agricultural Economics from the Hebrew University of Jerusalem.

If I wasn’t working for Seach I would: “work for the Israeli Moshavim movement and operate for a constant improvement of the rural area and agriculture in Israel. ”  

seach-fields
Ofir Sarid | COO

Founder, Has over a decade of experience in logistics management and operations in the field of agricultural cultivation.

If I wasn’t working for Seach I would: “Be the owner of a educational-agricultural farm in Israel”.

Ophir Sarid.

Ofir
Sarid.

Dr. Iris Nesher | CSO

Plant molecular biology expert, well versed in working with the cannabis plant, previously a member of the management team of Monsanto, Israel.

Education: Ph.D. in biology from Tel-Aviv university in plant sciences.

If I wasn’t working for Seach I would: “be a teacher. I think that we need to change from within our education system, and if I can influence on few students a year – it will be a great achievement  for me”.

Amichai Rav

Amichay Rab.

Amichay Rab | CFO

CPA with vast experience in management, strategy and operations. previously served as a senior tax advisor at EY and companies’ evaluator at PWC.

Education: MBA from Tel-Aviv University and a BA in accounting and economics from Tel-Aviv University.

If I wasn’t working for Seach I would: “work in the online advertising field – I believe in data-based decision making”.

Dr. Iris Nesher

Dr.
Iris
Nesher.

Dr. Iris Nesher | CSO

Plant molecular biology expert, well versed in working with the cannabis plant, previously a member of the management team of Monsanto, Israel.

Education: Ph.D. in biology from Tel-Aviv university in plant sciences.

If I wasn’t working for Seach I would: “be a teacher. I think that we need to change from within our education system, and if I can influence on few students a year – it will be a great achievement  for me”.

Amichai Rav

Amichai
Rav

Amichai Rav | Financial
with over a decade of experience in business management and entrepreneurship, managed the economic company of Moshav Movement in Israel.
Education: MBA from Haifa University and BA from the Department of Environmental Economics and Management from the Hebrew University
Hagai zachor | Business Development Director
CPA, highly experienced in planning and implementing business strategies and technological advances for various industries, served as an advisor in KPMG & Deloitte.  Education: BA in accounting and business management from the IDC, Zell Entrepreneurship program alum. If I wasn’t working for Seach I would:  “be a florist”.
Nitzan LotRinger.

Nitzan
LotRinger.

Nitzan Lotringer | Cultivation Technology Director

Has a decade of large-scale medical cannabis cultivation experience & knowledge, previously researched the genetic of agricultural produce. 

Education: B.Sc. in biology and an MBA from Ben Gurion University.

If I wasn’t working for Seach I would: “be a veterinary”.

HAGAI TaZchoR.

HAGAI
zachor.

Shira Sitton-Dvorachek | Human Resources Director

Has over a decade of experience in building infrastructure and managing human resources in global companies. Led organizational development and global employee recruitment processes. 

Education: MS in Organizational Behavior from THE NEW SCHOOL UNIVERSITY, NY and BA in Sociology and Anthropology from the Hebrew University of Jerusalem.

If I wasn’t working for Seach I would: “engage in promoting and empowering women, and working to create a different reality for at-risk girls, also in the field of creating equal opportunities in the business world”.

SHIRA SITON DVORCHIK.

Shira Sitton-Dvorachek.




Hagai Tazhor | Business Development Director

CPA, highly experienced in planning and implementing business strategies and technological advances for various industries, served as an advisor in KPMG & Deloitte. Education: BA in accounting and business management from the IDC, Zell Entrepreneurship program alum. If I wasn’t working for Seach I would: “be a florist”.

Nitzan LotRinger.

Nitzan
LotRinger.

Nitzan Lotringer | Head Of Growth
with over a decade of experience in business management and entrepreneurship, managed the economic company of Moshav Movement in Israel.
Education: MBA from Haifa University and BA from the Department of Environmental Economics and Management from the Hebrew University

Board of directors

yaakov AMIDROR.

yaakov
AMIDROR.

Nir Zichlinskey | Chairman

Owner and CEO of SRI GLOBAL GROUP, served second to the CEO of Arison investment, CPA – previously served as a senior partner at BDO Ziv Haft.

Education: Ph.D. candidate, MBA from Ben-Gurion University and BA in business, accounting & funding from Ben-Gurion university.

Nir Zichlinsky.

Nir
Zichlinsky.

Yaakov Amidror | Director

General in reserves, previously head of the national security headquarters, researcher of strategy & security worldwide, member of the board of The Company of Israel, and advises to several startups.

Education: Degree in political science from Haifa University and graduate of the national security college.

HeZI COHEN.

HeZI
COHEN.

Hezi Cohen | External Director

CPA and financial consultant to real-estate project companies and to private companies. In addition, Hezi serves as an external director to several companies in the private sector.

Education: BA in accounting and economics from Tel-Aviv University.

Dalit Weichselbaum.

Dalit
Weichselbaum.

Itamer Elitzur | Independent Director

has vast experience in strategic and economic consulting to high-profile organizations in the public and private sector.

Education: MA in law from Bar-Ilan University and BA in economics from the College of Management.

Itamar elitzur.

itamar
elitzur.

Dalit Weichselbaum | External Director

Serves as head of corporate communication and IR at Migdal Group and as an external director in several companies in the business sector.

Education: BA in economics from Tel-Aviv University.