meet
us.
Management team
Hybrid expertise leadership
Yogev Sarid.
Shay Avraham Sarid | CTO
Founder, Leads the R&D and technological activity at Seach and was previously the chairman of the Israeli cannabis cultivators’ association. Owns a software company and has vast experience in R&D procedures.
Education: Holds a BE.d degree in education from Seminar Hakibutzim.
If I wasn’t working for Seach I would: “Study in the “Colel”, because learning the “tora” is the sweetest honey in the whole world”.
SHAY
AVRAHAM
Sarid.
Yogev Sarid | CEO
Founder, has over a decade of rich management & entrepreneurial experience, including leading the Israeli Moshavim movement’s economic division.
Education: MBA from Haifa University, BA in Agricultural Economics from the Hebrew University of Jerusalem.
If I wasn’t working for Seach I would: “work for the Israeli Moshavim movement and operate for a constant improvement of the rural area and agriculture in Israel. ”
Ofir Sarid | COO
Founder, Has over a decade of experience in logistics management and operations in the field of agricultural cultivation.
If I wasn’t working for Seach I would: “Be the owner of a educational-agricultural farm in Israel”.
Ofir
Sarid.
Dr. Iris Nesher | CSO
Plant molecular biology expert, well versed in working with the cannabis plant, previously a member of the management team of Monsanto, Israel.
Education: Ph.D. in biology from Tel-Aviv university in plant sciences.
If I wasn’t working for Seach I would: “be a teacher. I think that we need to change from within our education system, and if I can influence on few students a year – it will be a great achievement for me”.
Amichay
Rab.
Amichay Rab | CFO
CPA with vast experience in management, strategy and operations. previously served as a senior tax advisor at EY and companies’ evaluator at PWC.
Education: MBA from Tel-Aviv University and a BA in accounting and economics from Tel-Aviv University.
If I wasn’t working for Seach I would: “work in the online advertising field – I believe in data-based decision making”.
Dr.
Iris
Nesher.
Dr. Iris Nesher | CSO
Plant molecular biology expert, well versed in working with the cannabis plant, previously a member of the management team of Monsanto, Israel.
Education: Ph.D. in biology from Tel-Aviv university in plant sciences.
If I wasn’t working for Seach I would: “be a teacher. I think that we need to change from within our education system, and if I can influence on few students a year – it will be a great achievement for me”.
Amichai
Rav
Amichai Rav | Financial
Education: MBA from Haifa University and BA from the Department of Environmental Economics and Management from the Hebrew University
Hagai zachor | Business Development Director
Nitzan
LotRinger.
Nitzan Lotringer | Cultivation Technology Director
Has a decade of large-scale medical cannabis cultivation experience & knowledge, previously researched the genetic of agricultural produce.
Education: B.Sc. in biology and an MBA from Ben Gurion University.
If I wasn’t working for Seach I would: “be a veterinary”.
HAGAI
zachor.
Shira Sitton-Dvorachek | Human Resources Director
Has over a decade of experience in building infrastructure and managing human resources in global companies. Led organizational development and global employee recruitment processes.
Education: MS in Organizational Behavior from THE NEW SCHOOL UNIVERSITY, NY and BA in Sociology and Anthropology from the Hebrew University of Jerusalem.
If I wasn’t working for Seach I would: “engage in promoting and empowering women, and working to create a different reality for at-risk girls, also in the field of creating equal opportunities in the business world”.
Shira Sitton-Dvorachek.
Hagai Tazhor | Business Development Director
CPA, highly experienced in planning and implementing business strategies and technological advances for various industries, served as an advisor in KPMG & Deloitte. Education: BA in accounting and business management from the IDC, Zell Entrepreneurship program alum. If I wasn’t working for Seach I would: “be a florist”.
Nitzan
LotRinger.
Nitzan Lotringer | Head Of Growth
Education: MBA from Haifa University and BA from the Department of Environmental Economics and Management from the Hebrew University
Board of directors
yaakov
AMIDROR.
Nir Zichlinskey | Chairman
Owner and CEO of SRI GLOBAL GROUP, served second to the CEO of Arison investment, CPA – previously served as a senior partner at BDO Ziv Haft.
Education: Ph.D. candidate, MBA from Ben-Gurion University and BA in business, accounting & funding from Ben-Gurion university.
Nir
Zichlinsky.
Yaakov Amidror | Director
General in reserves, previously head of the national security headquarters, researcher of strategy & security worldwide, member of the board of The Company of Israel, and advises to several startups.
Education: Degree in political science from Haifa University and graduate of the national security college.
HeZI
COHEN.
Hezi Cohen | External Director
CPA and financial consultant to real-estate project companies and to private companies. In addition, Hezi serves as an external director to several companies in the private sector.
Education: BA in accounting and economics from Tel-Aviv University.
Dalit
Weichselbaum.
Itamar Elitzur | Independent Director
has vast experience in strategic and economic consulting to high-profile organizations in the public and private sector.
Education: MA in law from Bar-Ilan University and BA in economics from the College of Management.
itamar
elitzur.
Dalit Weichselbaum | External Director
Serves as head of corporate communication and IR at Migdal Group and as an external director in several companies in the business sector.
Education: BA in economics from Tel-Aviv University.
